Constructed a comprehensive project portfolio underscoring adeptness in conceptualization, art direction, and meticulous material selection. Led the orchestration of impactful projects, overseeing the creation of the exclusive Women's Day 2022 collection for Vero Moda, India. Notably, managed the entire collection, from ideation to execution, ensuring alignment with brand vision and market demands. Additionally, played a pivotal role in guiding designers in creating captivating prints and patterns, enhancing the collection's allure and marketability. Leveraged expertise as a seasoned design professional and astute fashion merchandiser to optimise project outcomes and deliver exceptional results.

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My role:

1. Design researcher

2. Fashion merchandiser

3. Fashion designer

4. Graphic designer

 

My actions:

1. Trend analysis

2. Garment collection

3. Creative ideation

4. Art direction