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T A N V I M E H T A
TANVI MEHTA
AANRI
2022
Introducing Aanri, an upcoming fashion startup poised to make a mark in the world of sophisticated clothing. As the creative mind behind the brand's identity and packaging, I've meticulously curated a visual language that embodies the essence of Aanri's aesthetic: minimal yet elegant. At the core of Aanri's identity lies a carefully selected color palette, comprising navy blue, beige, and a soft blush pink. These hues speak to the brand's commitment to refined simplicity, setting the stage for a timeless and sophisticated appeal.
The logo, featuring intertwined double "aa" letters, symbolizes unity and sophistication, serving as the cornerstone of Aanri's brand identity. This distinctive mark promises to resonate with discerning fashion enthusiasts, setting Aanri apart in a crowded market.
Prior to Aanri's launch, I had designed packaging emanating understated elegance, characterized by clean lines and minimalist details, offering a glimpse into the brand's sophistication. Each shipment is accompanied by thank you cards, expressing gratitude with the same refined touch. Every interaction with Aanri promises sophistication and grace from the moment of delivery.
I've crafted two variations of clothing tags, each meticulously aligned with Aanri's brand palette and ethos. One tag features the tagline alongside the logo, while the other showcases the brand name and tagline, offering versatility and cohesion across all brand touchpoints.
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